EDM has made its way to the front page of the New York Times with the article, Electronic Dance Concerts Turn Up Volume, Tempting Investors. Recently, electronic music concerts and festivals established a presence in the US that is comparable with our European counterparts. Attracted to the superstar DJ line-ups and the overall care-free, high energy atmosphere, dance music lovers are willing to pay big bucks to be apart of it. According to the chief executive of Live Nation Entertainment, Michael Rapino, “If you’re 15 to 25 years old now, this is your rock ‘n’ roll “. Most imporantly the article explores the ever present question, “Will its popularity stick this time or blow over as it did in the 1990s, when it was called electronica?”
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