Salt Ashes Taps Into Her Roots & Supports “Didn’t See It Coming” with New Spanish Reimagining “No Lo Vi Venir”
Following the release of her explosive new single Didn’t See It Coming which amassed over half a million views on YouTube and has been remixed by StoneBridge & Bimbo Jones (Lady Gaga, Britney Spears, Kylie Minogue), London-based singer/songwriter Salt Ashes (Veiga Sanchez), shares ‘No Lo Vi Venir’, which sees her build further on its success as well as tapping in to her roots and making her debut in Spanish with this reimagining of her latest track.
Co-written and produced by Grammy-nominated DJ/Producer Dimitri Tikovoi (Placebo, The Horrors, Charli XCX, Becky Hill, Goldfrapp, Purple Disco Machine), the track showcases her expert approach towards marrying beautiful dreamlike vocal melodies with huge electronic dance rhythms.
With her signature sound of dark-rhythmically pulsing dance music at play, Salt Ashes lets loose with exhilarating bass and drum kick-offs, whilst biting synths provide a breathtaking floor for her airy floating vocals to dance across. Fusing together an array of influences like Bjork, Depeche Mode and Change, has seen Salt Ashes perfect her craft, creating introspective electronic/dance music with a dark, disco-esque flair.
Speaking of the track, she says…
“‘Didn’t See It Coming’ is my f*cked up version of a love song. It’s how an unexpected love managed to pull me away from a way of life I thought I wasn’t ready to leave until they slapped me in the face… metaphorically, of course. I’ve always wanted to release one of my songs in Spanish but for some reason never quite had the guts to. My Spanish heritage is so important to me and runs deep in my veins so it feels so right putting this out. My Spanish is good but songwriting in a different language is different altogether so I enlisted the help of my artist friend, Ramon Mirabet, who helped me carve these lyrics in the way I wanted.”
Watch the Kassandra Powell (Bimini, Karen Harding, July Jones) directed video for “Didn’t See It Coming”
The London-based, Brighton-born singer Salt Ashes (aka Veiga Sanchez), burst into the dance music scene with her first full self-titled debut album back in 2016, produced by the late Daniel Fridholm (aka Cruelty), which quickly gained popularity amongst music fans worldwide. She has performed at the Apple Store, opened for artists such as Tove Styrke, Alphabeat, Say Lou Lou, Nimmo, Bright Light Bright Light, 80s pop sensation Tiffany and most recently joined Goldfrapp on their UK tour. She has seen praise from the likes of The Guardian, SPIN, BBC Radio 1, Billboard, MTV, Attitude, DIY, Wonderland, Clash, BuzzFeed, Gaydio, Noctis, Popjustice, The Line of Best Fit and NOISEY.
“Breathy vocals, haunting melodies & an erotic sense of darkness on the dancefloor” – Attitude
“A pop star with immaculate self-governing credentials” – The Guardian
“a name to remember…if Kylie Minogue got lost in a pitch-black disco” – MTV