Noctis Magazine Premieres Salt Ashes Music Video for New Single “Didn’t See It Coming”
In support of London-based singer/songwriter Salt Ashes latest single “Didn’t See It Coming” comes the track’s official music video. Premiered today via Noctis Magazine, the music video is Directed and Edited by Kassandra Powell who worked with Salt Ashes on her previous video, “Body Says”.
Noctis Magazine state the new video is “David Lynch and Nadia Lee Cohen meet Saturday Night Fever” creating a cinematic blend that “will transform you into an alternative universe where an American-themed dinner fuses with a disco-funk, smoke-machine heavy environment with an outfit change to a 80s inspired sequence dress.”
“The story is about a surreal love interest that we wanted the viewer to be left wondering if was real or not… Kassandra Powell (Director) managed to make something super cinematic and surreal yet fun which I love. This video is all about the weird characters and that disco moment”. – Salt Ashes via Noctis
“Didn’t See It Coming” follows-up Salt Ashes February’s release of ‘Body Says’ from her late 2021 album ‘Killing My Mind which soared all the way to a Top 5 position on the Music Week Pop Club Charts. Fusing together an array of influences like Bjork, Depeche Mode and Change, has seen Salt Ashes perfect her craft, creating introspective electronic/dance music with a dark, disco-esque flair.
The new single was a collaboration with Grammy-nominated record producer and DJ Dimitri Tikovoi, who has worked with some of music’s biggest names from Placebo, Charli XCX, Becky Hill, Blondie and Purple Disco Machine, to name a few. The track showcases their expert approach towards marrying beautiful dreamlike vocal melodies with huge electronic dance rhythms, with Salt Ashes taking a new approach to the staple love song, creating something more personal in every way.