Salt Ashes Performs Live at Apple’s Flagship Store in London
Following a run of standout singles with ‘Girls’ and ‘Go All Out’ electronic pop artist Salt Ashes was asked by Apple to perform at their flagship London store in Regent Street on March 15th, 2019. The live show and Q&A was a part of Apple’s ‘Today at Apple’ initiative, bringing artistic showcases and educational programs to their stores.
Performing a selection of hits and new singles, including the newly released lo-fi ballad, “Don’t”, Salt Ashes impressed the crowded store and passerby’s. Natalie Caulwell of music blog, Born Music was in attendance and published a review of the live show:
The setting accompanies her sound nicely; it’s stripped back, minimalistic and held under bright, unapologetic lighting – but she’s more than capable of holding her ground. Crowds soon gather on the stairways and balcony to catch a sight of the woman dressed in loose leather, whose voice is echoing throughout the store…
…Her talent is obvious, undeniable, but she remains eloquent and very much down to earth as she chats along with the audience, to then move on to a delightfully slowed down cover of Madonna’s, ‘Get Into The Groove’. It’s relaxed and, true to her style, is very of the moment; it feels serendipitous to be there.
God, what an effortlessly cool artist. Sanchez is a true gem, undoubtedly spearheading the alt-pop in a new, captivatingly mainstream direction. Be sure to check out her latest single, ‘Don’t’ and get ready to brave the sultry storm of up and coming artist, Salt Ashes.
Photography by Joe Lindsay (@shotintransition)
Before the performance, Salt Ashes treated the audience to a sneak peek screening of her upcoming music video for her new single, “Don’t”. Be on the lookout for the music video’s premiere in the coming weeks.