Salt Ashes – Girls
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Following the release of her debut self-titled album in July 2016 via Radikal Records, electronic singer-songwriter Salt Ashes releases her latest single “Girls”, out Friday, May 4th, 2018.
Speaking of the track, Salt Ashes says:
‘Girls’ is about a situation I’m sure many can relate to; when someone makes an assumption that you want more than just friendship based on their interpretation of how you act or dress. The track is about breaking the stereotypes of people who want to express themselves and their sexuality freely without the “slut shaming” or being told that they’re “asking for it”. I’d hope for the song to inspire confidence within people to stick to their decisions with who they want to be… I wanted the photo shoot to build on that with a strong message by trying to mess with with stereotypes and ‘seeing with the eyes of the other person’ before making assumptions or judgments.
The track was produced by Tom Fuller, and I co-wrote it with Born Stranger who are a band I performed with last year, after having experienced that exact situation for the millionth time.
The music video, directed by Salt Ashes herself and filmed by Roni Sidhu features entrancing lighting, artistic cinematography, and most notably, her fans. On the video, Salt Ashes says:
“I wanted to create a video representing people who identify as female or gender fluid celebrating self-expression, freedom of individuality and confidence. The idea was to have a series of clips of real and badass people expressing themselves in whatever way they wanted, throwing any stereotypes out the window. Some of the clips you see are self-directed and filmed by inspiring people I came across online or fans who had sent me their videos. There was no brief other than to express themselves freely, ignoring any self-doubt or what they felt might be expected from them. It was incredible going through all the footage and seeing the diversity and confidence across the board. I feel honoured and grateful that they shared a part of themselves with me in order to create this video.
Drawing inspiration from Giorgio Moroder’s unique blend of disco and epic dark atmospheres with her own signature lyrics, melodies and a zeitgeist club sound, Salt Ashes has earned stamps of approval from the likes of The Guardian, Billboard, MTV, NOISEY and BBC Radio (Introducing, Radio 1 & 1Xtra) to name a few. She has also peaked on the Billboard’s Dance Club Songs Charts at #5 for “If You Let Me Go” and #22 for “Save It” as well as being a featured Artist Of The Week on MTVU Freshmen and MTV IGGY, clearly defining Salt Ashes as a definite ‘Artist to Watch’.
Salt Ashes is currently writing new music with plenty of releases expected out this year.
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