Black Frame Glasses Features Salt Ashes’ “Save It” Music Video
Emerging electronic singer-songwriter Salt Ashes aka Veiga Sanchez debuted her brand new music video for the lead single from her self-titled debut album on Wednesday, January 18th. The “Save It” music video was premiered on renowned music publication Billboard on Tuesday, January 17th. Black Frame Glasses has now featured the brooding music video on their site. Check out the Black Frame Glasses feature below, but be sure to head over to blackframeglasses.com for more.
Salt Ashes extraordinary lead single has received rave reviews from UK’s discovery site Record of the Day (“now comes this brilliant on-trend banger with one hell of a chorus and everything required to be an instant worldwide smash. Calvin Harris would probably kill for this tune”) as well as US tastemakers Idolator (“Salt Ashes has whipped up a firecracker with her new single.”) With a 90’s club scene vibe “Save It” is a breath of fresh air for electronic pop.
The ‘Save It’ music video, which debuted on Billboard, is an abstract and artistic piece of work which captures the darkness and beauty of fighting for a love that others do not approve of. Directed by Salt Ashes and Ian Coulson, the video displays intense passion, tension, and defiance, in which the song was intended to evoke.
The video was shot in three separate locations in two cities; the “darkness” is portrayed visually within the video’s séance sequence. “The idea behind the video was to contrast scenes of a ritual and a séance, to symbolize others trying to expel our love for each other, with darker, faster paced, scenes of unbinding passion and rebellion against those people,” Salt Ashes states.
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Salt Ashes self-titled debut album is now available for purchase in record stores nationwide, on Amazon, iTunes, Bandcamp, Google Play, and in the Radikal Records web-store. It is also available for streaming on Spotify.
“Save It” has received remix treatments from some of today’s leading DJ’s and producers including Grammy awarding-winning Dave Audé, Manuel Riva, Jerome Price, Cruelty and more. The remixes of the single have received support from renowned music discovery outlets including BBC Radio 1Xtra, KISS FM UK, Napster, and Gaydio.