Salt Ashes – Don’t
Electronic pop artist, Salt Ashes has released the official music video for her newly released lo-fi ballad, “Don’t”. The video was premiered at Apple’s flagship London store before her recent live performance and Q&A as part of the company’s ‘Today at Apple’ initiative, bringing artistic showcases and educational programs to their stores.
Directed by Rosa Rose the new video matches the emotional intensity of the anti-love song, with Salt Ashes’ luscious vocals taking center stage amidst a sparse and down-tempo production interspersed with warm synth melodies.
“We wanted to create something raw, honest and vulnerable for you so I hope you like it.” – Salt Ashes
Written with acclaimed UK singer-songwriter, Jon Allen during a studio session where they both ended up counselling each other about past relationships, “Don’t” is the emotionally charged anti-love song outcome of their time writing together. Co-produced by Salt Ashes herself and Jonny Coote the single follows up her 2018 breakout singles, “Girls” and “Go All Out”.
“Don’t” Music Video Credits:
Directed by Rosa Rose
DOP – Roni Sidhu
Lighting/Assistant – Matt Kerr
MUA – Sophie Cox
Post Producer – Maggie McDermott
Editor – Meg Thorne @ Cut + Run
Colourist – Yoomin Lee @ Jogger
Assistants – Mychelle Scott, Sophie Clarke