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Born Music Online Features Salt Ashes’ “Save It” Music Video

One artist to watch for 2017 is definitely Salt Ashes. The electronic singer-songwriter has debuted her new music video for “Save It,” the lead single from her self-titled debut album. The video originally premiered on Billboard, and has now been featured on music blog Born Music Online. Head over to to watch the dark pop video or watch the video below.

Salt Ashes extraordinary lead single has received rave reviews from UK’s discovery site Record of the Day (“now comes this brilliant on-trend banger with one hell of a chorus and everything required to be an instant worldwide smash. Calvin Harris would probably kill for this tune”) as well as US tastemakers Idolator (“Salt Ashes has whipped up a firecracker with her new single.”) With a 90’s club scene vibe “Save It” is a breath of fresh air for electronic pop.

The ‘Save It’ music video, which debuted on Billboard, is an abstract and artistic piece of work which captures the darkness and beauty of fighting for a love that others do not approve of. Directed by Salt Ashes and Ian Coulson, the video displays intense passion, tension, and defiance, in which the song was intended to evoke.

The video was shot in three separate locations in two cities; the “darkness” is portrayed visually within the video’s séance sequence. “The idea behind the video was to contrast scenes of a ritual and a séance, to symbolize others trying to expel our love for each other, with darker, faster paced, scenes of unbinding passion and rebellion against those people,” Salt Ashes states.

Salt Ashes self-titled debut album is now available for purchase in record stores nationwide, on Amazon, iTunes, Bandcamp, Google Play, and in the Radikal Records web-store. It is also available for streaming on Spotify.