A lot has been said over the past three years about the X Factor winner, Matt Cardle, with the four octave vocal range and undeniable likeability who didn’t quite ‘fit the mould’. Be it his personal relationships, the affairs, his battle with cancer at a young age or the supposed feuds with Simon Cowell and his hit-making factory Sony Music.
In getting to know Matt Cardle, what’s exposed is an incredibly down to earth, jovial, easy-going, Alan Partridge quote-reciting character who is incredibly comfortable in his own skin. At his very core though there is an undeniable desire, bordering on obsession, to create music. He lives and breathes, music.
When Cardle reflects on the past, it is hard for him to believe that almost three years have passed since he was crowned the winner of the 7th series of the X Factor in front of an audience surpassing a staggering 19 million viewers. It is still the shows most successful series to date and he famously won the public vote every week, with the exception of the first.
His debut single ‘When We Collide’ sold over 1 million copies and spent 3 weeks at no. 1. The subsequent album ‘Letters’ (2011) debuted at no. 2 on the UK album charts and was certified Platinum within weeks. However, despite this success, Cardle began to feel uneasy with the direction the label wanted to take him. He therefore made the bold move to leave Sony Music, granting him the creative control he desired over his music and career.
Now, fast forward to the present day, with 2 Top 10 albums and four sell out UK & Ireland tours under his belt. The first release from the album was the infectious hit single ‘Loving You’, a duet with Melanie C.“I met Melanie at the Isle of Wight Festival last year,” Cardle said. “I’m a big fan particularly of her solo stuff and I’ve always loved her voice. I had already started writing ‘Loving You’ and I thought with a few changes it could work perfectly as a duet. I’m really thrilled with the song and the response from the public.